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Getting Paid

How Driving a Forklift Helped this Entrepreneur Become a Hai…

Chief Behr has been passionate about the hair industry from the time he was a teenager. Today, he and his business partner, Philip Wolff, the dynamic duo behind the brand WolffBehr. The cutting-edge colorist sat down with Jessica Abo and discussed how the years he spent hustling helped support his dream of becoming an international ...

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Want Customers to Buy? Use These Tested Advertising Strategi…

Is a long subject line better than short? Do green envelopes do better around Christmas? Is a postcard enough copy? There’s no reason to guess! Instead, you can apply tested principles in preparing your promotional materials that increase their effectiveness. Advertising legend Robert Collier called it “taking the guess out ...

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